top of page

My Portfolio

Welcome to my portfolio. Here you’ll find a selection of my work. Explore my projects to learn more about what I do.

ARES Brand Strategy

I led the strategic development of the ARES Brand, a SaaS business unit of Snap. The brand was required to be complimentary to Snapchat branding but suitably visionary as we positioned Snap beyond social media as a SaaS solution provider.

Screenshot 2023-10-30 at 1.47.31 PM.png

Brand & Website Refresh

As Fit Analytics scaled and was acquired by Snap, it needed a brand refresh to be cleaner and more oriented on the shopper experience while maintaining the truth from the identity that had been established for ten years prior. The new website was launched Summer 2022.

Events

I’ve built strategic event ecosystems across Booksy, Snap, and Fit Analytics — owning the full revenue lifecycle from pre-event targeting through post-event pipeline acceleration.
 

At Booksy, I transformed events into measurable growth channels, launching branded community experiences that drove EMV, strengthened influencer partnerships, and contributed directly to revenue.


My approach integrates brand, product, and sales to ensure every event elevates positioning while driving disciplined, trackable impact.

Content

A sampling of content that I strategized and led the creation of; ebooks, white papers, success stories, and sales collateral. 

Launch Coverage

I led the launch of Snap's AR Enterprise Services. We received many features in prominent news sources in business and the retail sector. 

bottom of page