Kate Minnema

Magenta GTM Solutions helps growth-stage companies turn ambition, budget, and a growing stack of AI tools into revenue they can actually count on.

I'm Kate, founder and Fractional CMO. Over 15 years I've led marketing at Zappos, Walmart eCommerce, Fit Analytics, Snap, and Booksy, owning P&L, building go-to-market engines from the ground up, and leading teams across five countries. One new GTM strategy generated $80M in pipeline in six months. I measure strategy by what it does to revenue, and I expect the same scrutiny from the leaders I work with.

I've been launching, selling, and adopting AI since 2019, well before it became a boardroom priority. At Booksy, the AI frameworks I implemented gave a 20-person team back more than 25 hours a week.

Ethical AI adoption, as I practice it, comes down to four decisions made before anything ships. Disclosure: customers know when AI is involved, and they hear it in plain words. Data boundaries: some information never goes into a third-party model, and everyone knows exactly what that includes. Human in the loop: a named person signs off on the decisions that matter, with real authority to stop them. And a failure plan: when AI gets something wrong, and eventually it will, your team already knows what happens next.

So with that, AI is not replacing roles and teams; it is enhancing their efficiency and output to be re-invested in work only humans can do. The sharp idea. The honest conversation. The relationship that actually closes the deal.

Creative marketing, smart strategy, honest AI, and real people still in the room. That's the whole pitch.

Professional Recommendations

Irina S., CEO North America, Fit Analytics

"I had the wonderful opportunity of working closely with Kate for the past few years at Fit Analytics and Snap. It goes without saying that Kate is an outstanding leader who has made a significant impact on our organizations. Her marketing expertise, executive presence, cross-functional collaboration skills, and strategic acumen truly set her apart.

As the marketing lead, Kate was instrumental in the growth of the North American market for Fit Analytics. She was in step with commercial teams to align marketing efforts to drive customer acquisition. Kate’s expertise transferred to Snap, where she took on the responsibility of leading business marketing for a new, enterprise division at Snap. In both roles, her marketing strategies have consistently driven results.

Kate is a leader with executive presence. She is able to foster collaboration and synergy across various departments. Whether it's working with sales to refine lead generation strategies or collaborating with product development to align marketing efforts with product launches, Kate excels at bringing teams together to achieve common goals. She empowers her team members, fosters a culture of innovation, and provides clear direction that enables her team - and everyone around her - to perform at their best. I’ve worked closely with Kate on a number of initiatives and she has always approached her work with a strategic mindset.

Above all, Kate is passionate about her work. I have seen her stretch beyond her marketing scope, supporting other teams and functions to drive success for the entire organization. I have really enjoyed working with Kate and I know those around her share the same sentiment.

I wholeheartedly recommend Kate for any leadership role in the marketing domain. I am confident that she will continue to achieve success in her career and contribute significantly to any team or company she chooses to be a part of."

Professional Experience

2019- Present

Magenta GTM Solutions

CONSULTANT
As a Fractional CMO and Ethical AI Consultant, I partner with early stage start-ups to established brands. I specialize in laying a strategic foundation for the team, developing an experimentation framework, and adopting scalable and measurable AI.

2024-2026

Booksy, Inc.

GLOBAL DIRECTOR OF FIELD MARKETING

Lead a 20+ person marketing team across 6 global markets. Drove a 32% increase in organic acquisition through demand generation initiatives; events, influencer marketing, partnership programs, content, and social media.

2022-2023

Snap, Inc.

GLOBAL HEAD OF BRAND AND BUSINESS MARKETING

Drove forward the company mission to generate awareness of a new AR and AI enterprise-grade SaaS organization. Built, led, and delivered results through a global team of marketers encompassing events, creative, content, digital, product, and communications and fostered a collaborative and positive team culture across multiple US and EMEA time zones.

2019-2022

Fit Analytics, A Snap Company

HEAD OF MARKETING, NORTH AMERICA

Owned P&L for marketing and communications for Fit Analytics North America, an AI-based SaaS solution for retail. Additionally responsible for competitive and market analysis, presented findings and strategies to the CEO to inform business plans.

2017-2019

Smart Choice MRI

DIRECTOR OF MARKETING

SENIOR MARKETING MANAGER

Managed integrated marketing strategy for Smart Choice MRI, an investor-backed retail health start-up, and managed a team of digital and public relations agencies and contractors.

2012-2017

Walmart Global eCommerce

ECOMMERCE MANAGER, BABY SUPER DEPARTMENT

ECOMMERCE MERCHANT, APPAREL DEPARTMENT

ASSOCIATE ECOMMERCE MERCHANT, SHOES & ACC DEPARTMENT

Owned P&L of $72M Baby Super Department (Gear, Furniture, Toys, Consumables, and Clothing) for Walmart eCommerce. Previously held merchant positions for the Apparel Department and the Shoes and Accessories Department where I oversaw the promotions and site experience of online brands and products.

2010-2012

Zappos.com

BRAND MANAGER

Developed, launched, and managed merchandising and site placement of three private-label brands.

Expertise

Brand Strategy

Own the long-term brand planning, including the development and management of a brand in order to achieve business goals.

B2B & B2C Marketing

Experience in both direct to consumer marketing strategies and marketing B2B products and services.

AI Adoption

I hold a certification in Generative AI Leadership and lead the ethical adoption of AI through usage-mapping, governance, and measurement frameworks.

Department Leadership

I set strategic goals, manage resources and team, and ensure the department's operations align with the company’s overall objectives.

Global Marketing

The planning and strategizing of distinct market needs while aligning to our global brand and strategy.

Budget Ownership

I create, oversee, and have ongoing control of the allocation of financial resources.

Education

Bachelors of Arts, Advertising

Michigan State University

Studied Advertising with a minor in Psychology because I was interested in consumer behavior and buying decision making. I graduated with a 3.9 GPA and honors. While at MSU I was admitted to Phi Beta Delta- International Honors Society and Psi Chi- Psychology Honors Society. Philanthropically and socially, I was a member of Alpha Chi Omega.

Certificate of International Advertising and PR
American University of Rome

I studied abroad in Rome for one semester. While there I had the privilege to study international approaches to advertising and communications and attend the Cannes International Advertising Festival (now known as the Cannes International Festival of Creativity).

Certificate of Generative AI Leadership
Google Enterprise

I completed the Google Career Certification program in 2025. The program included 20+ hands-on activities, mastering the skills to use AI as a partner in daily work, solving real business challenges, and handling tedious tasks with agentic AI builds.

Volunteering

She Runs It
2023-Present

Executive Mentor

Western Springs Service Club
2025- Present

Board of Directors, Social Chair

Snap
2023

Women in Leadership, Executive Sponsor