Services

Fractional CMO

Gain senior marketing expertise without the commitment of a full-time hire. Collaborate on positioning, segmentation, and go-to-market strategies tailored for your business needs.

Leadership

For: Companies without a CMO, or between one hire and the next, that need someone to own marketing and its results.

I step in as your marketing leader, report directly to you or the board, and own the number.

Budget ownership, including where every dollar goes and what it's expected to return.
Team leadership, from coaching your current marketers to scoping the roles you need to hire next.
Marketing-sales alignment, so both teams work from the same targets, definitions, and pipeline.
Board and executive reporting your leadership can read in five minutes and trust.

Strategy

For: Teams that can execute well but need a sharper plan to execute against.

A focused engagement to build the go-to-market foundation your team runs on after I'm gone.

Go-to-market strategy tied to pipeline and revenue targets.
Positioning and messaging that sales can use in a real conversation with a real buyer.
Demand generation planning, balancing the demand you capture today with the demand you need to create for next year.
Measurement frameworks that show what's working before the quarter is over.

Advisory

For: CEOs, CROs, and marketing leaders who have the team in place and want an experienced sounding board.

Ongoing, senior-level counsel on the decisions that matter most.

Regular working sessions with you or your marketing lead.
A second opinion on plans, budgets, and hires before they're locked in.
Pressure-testing strategy so the hard questions come up in our meeting instead of the boardroom.
Coaching for first-time or newly promoted marketing leaders.

Ethical AI Adoption

For leadership teams who've approved an AI budget but aren't confident it's being spent well. Every engagement runs on the CALM Framework (Clarity, Alignment, Leverage, Measurement), built from running AI adoption inside my own marketing organizations.

Every AI decision in your GTM motion is a decision about your customers: where their data goes, whether they know they're talking to a machine, and what happens when it gets something wrong about them. I make those calls explicit before you ship, which costs far less than making them after.

Every engagement covers four areas:

Disclosure. Where customers are told AI is involved, and in what words.
Data boundaries. What never goes into a third-party model.
Human in the loop. Which decisions a person still signs off on, and what they're allowed to stop.
Failure plan. What you do the day AI gets one wrong.

The Diagnostic

For: Leaders who suspect something is off but can't name it yet.

A fast, honest read on where your GTM motion and AI use actually stand, and what to fix first.

Stakeholder interviews with the people who do the work, not just the people who manage it.
A written CALM assessment covering where AI is already in use, where it's helping, and where it's creating risk.
A ranked list of what to fix first, ordered by impact on revenue and effort to get there.
One readout session with your leadership team to walk through findings and next steps.

The Sprint

For: Teams that already know the problem and need it fixed.

Everything in the Diagnostic, plus one problem solved end to end.

One priority problem, taken from diagnosis to working solution.
A positioning or launch plan built with your team, so they own it when I step out.
Clear owners and metrics assigned to every part of the plan.
AI guardrails for that workflow, covering disclosure, data boundaries, human review, and a failure plan.

The Magenta Method

For: Companies where the whole GTM motion needs rebuilding.

The full CALM engagement, from first interview to a team that can run it without me.

A complete GTM strategy and AI adoption plan, built together so neither one is an afterthought.
Governance your team will actually follow, with all four areas written down, owned, and built into daily work.
Enablement for the team who runs it, with training on the workflows, tools, and judgment calls.
30-60-90 day check-ins to measure what changed and catch drift before it becomes a problem.

Let's Chat

Send a note and we will schedule a discovery call.