Introducing
Kate Minnema
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Fractional CMO & AI Consultant
My career started in retail, at Zappos and Walmart.com, where you learn fast that customers reward whatever makes their life easier and ignore everything else. My Advertising and Psychology degrees from Michigan State taught me why people buy. Retail taught me how quickly they stop.
In 2019 I joined Fit Analytics as its first North American marketing leader, selling AI-powered personalization to apparel retailers who didn't know what AI was yet. The pitch that finally landed was simple: the technology gave buyers proof for instincts they already trusted. We grew the North American business 48% year over year, and I've been translating AI for skeptical audiences ever since. That includes leading marketing for ARES, Snap's enterprise AI and AR division, through a launch covered by Bloomberg, Reuters, TechCrunch, and The Verge. Along the way I've owned P&L, led teams across five countries, and built a GTM strategy that generated $80M in pipeline in six months.
Then I got to run AI adoption from the inside. At Booksy, the frameworks I put in place gave a 20-person marketing team back more than 25 hours a week. We spent that time on work only people can do, and our social engagement rate doubled.
That experience became Magenta GTM Solutions, the practice I built on the side for years and went all in on this year. I work with executive teams as a Fractional CMO, building GTM strategy tied to revenue and guiding AI adoption through the CALM Framework: Clarity, Alignment, Leverage, Measurement.
"Ethical" gets used loosely, so here's what it means in my work. Customers always know whether they're hearing from a person or a tool. Every AI-generated stat, quote, and claim is verified before it reaches a client, a customer, or a board. And every decision AI touches has a named human owner who is accountable for it and plan for when agents fail.
The goal never changes. Less chaos, more clarity, and more time for the strategy, creativity, and customer relationships that actually grow a business.
Follow Magenta GTM and connect with me on LinkedIn.